How to Improve Your Facebook Profile: Play it Smart With Friends and Potential Employers
By C.G. Lynch (@cglynch) - January 14, 2009
Kirsten (@kirstendixson) is a source for this article.
Facebook Etiquette: Five Dos and Don’ts
By C.G. Lynch (@cglynch) - November 21, 2008
Kirsten (@kirstendixson) is the source for this article! :-)
Kirsten and William had an article published in Advertising Age, “How to Build the ‘Brand Called You’ in an Online Era.” The article refers to the Online Identity Calculator we built to determine your GQ (Google Quotient). When I built this calculator, I was assuming it would be revealed to a small audience while in beta mode – not mentioned in Ad Age! 
But in a matter of hours it went from Ad Age to several popular bloggers and then news of it snowballed. Much to my chagrin, I had set the response function of the calculator to simply send email with the collected data to a mailbox specifically created for this purpose. I started to notice email trickling in with data…then the trickle became a flood. I went from 20 messages in a ten minute period to about 1800 by the end of the day. I scrambled to stop the email and activated the database code I had waiting in the wings, commented out the email notification lines and then sat back and issued the command:
select count(*) from idstats
In 15 minutes it went from zero to nearly 300 database entries (rows) and within a few days, it surpassed 21K rows. Talk about underestimating response. 
We just learned that William Arruda will be a live guest on New England Cable News (NECN) this afternoon, April 30th. The show is Wired with Jim Braude and Leslie Gaydos, and it airs from 4 to 5 PM EDT. It’s a call-in show, so feel free to phone in if you are in the viewing area. Check your cable TV guide for the correct channel.
William will be commenting on the story of the MIT Dean who was just fired for falsifying her resume 28 years ago as well as mentioning the new book, Career Distinction, which he and Kirsten authored.
UPDATE: You can catch the first ten minutes or so of William’s appearance on NECN here: boston.com/news/necn/shows/wired/ The video is called, “Discussion: Lying on your resume”
How Blogging Can Help You Get a New Job
By Sarah E. Needleman – April 10, 2007 – The Wall Street Journal
Kirsten, my wife, and William Arruda have launched the site for their new book, Career Distinction: Stand Out by Building Your Brand. Check out: careerdistinction.com
The book will be available June 4, 2007 at bookstores and online resellers. You may pre-order online at Amazon.
William Arruda, the Founder of Reach, Founding Partner of the Reach Branding Club, Brandego partner, and friend was interviewed this week for TIME Magazine. The article is called, “It’s a Brand-You World“. The article is in the current TIME Magazine (November 6, 2006 Vol. 168 No. 19) as well as online. Paul Copcutt, a personal brand coach, has a short review of the article.
Kirsten and William Arruda have co-authored a new book, Career Distinction: Stand Out by Building Your Brand