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How Blogging Can Help You Get a New Job

By Sarah E. Needleman – April 10, 2007 – The Wall Street Journal

William Arruda, the Founder of Reach, Founding Partner of the Reach Branding Club, Brandego partner, and friend was interviewed this week for TIME Magazine. The article is called, “It’s a Brand-You World“. The article is in the current TIME Magazine (November 6, 2006 Vol. 168 No. 19) as well as online. Paul Copcutt, a personal brand coach, has a short review of the article.

“Apple’s brand is about being different, not about building scratch-resistant products”

William Arruda, our friend and Brandego & RBC biz partner contributed to this article…

Gannett News Service: Blogging: A hornet’s nest or useful tool?

(Also try Google.)

Forbes online: Some web telephones can’t re-use numbers

(These news items by the AP, Gannett, Dow Jones Newswire, etc., tend to vanish quickly so you may need to try Google.)

The Associated Press published a story entitled, “Web sites, blogs can boost your career” and featured one of our clients as well as mentioning Brandego. Find the article via Google.

Kirsten and I spent April 13 – 16 at the Career Masters Institute Conference at the Brown Palace Hotel in Denver. It was a wonderful conference, thank you Susan.

At the CMI Conf, we had a booth to showcase Brandego. Met many terrific people and received positive feedback about Brandego and Web Portfolios. Blogging was a hot topic and Kirsten’s Technology Trends presentation was well received. Ending up buying a Canon ZR200 DV camcorder at the last minute and taped a couple of the presentations at the conference. In the process of editing down Kirsten’s presentation in Apple’s Final Cut Express and will post excerpts of it here when I get a chance.